Marketing Data Manager

Primary Talent Partners has an open 12 month W2 contract for a large software client of ours in the San Francisco, CA area.

The pay range will be from $55.00-61.00/hr with no benefits, PTO, etc (however ACA-compliant healthcare plan available to optin to)

Overview:
Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
Understand and communicate what drives performance and opportunities for product marketing messaging
Partner with marketing to create data-driven campaigns that optimise prospects conversion
Build feedback loops to highlight knowledge gaps and drive future analysis and research

Skills:
B2B Marketing and Sales knowledge is a key requirement
Very strong communication and presentation skills is a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
Experience in data visualisation is required, PowerBI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred

Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

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