AEM Analytics Lead Developer

Job SummaryWe are seeking a highly skilled and hands on Analytics Development Lead with deep expertise in A e Launch and A e Analytics to lead the implementation and optimization of digital analytics across AEM based platforms. The ideal candidate will have experience integrating analytics with AEM Sites defining measurement strategies and delivering actionable insights through robust tagging and c frameworks. Key ResponsibilitiesAnalytics Strategy Solutioning.Define and lead the analytics implementation strategy across AEM websites and digital platforms.Collaborate with business stakeholders to gather analytics requirements and translate them into technical solutions.Create and maintain SDR document to serve as base approach for architectural design.Design scalable and reusable tagging frameworks using A e Launch and A e AnalyticsImplementation Integration.Implement and manage A e Launch rules data elements and extensions to support tracking (link removed)tegrate analytics seamlessly with AEM Sites ensuring accurate data capture across templates components and content fragments.Configure and validate tracking for page views events conversions and user interactions.Report traffic and behavior data through A e Analytics reporting tools and analyze the statistics to prescribe recommendations.Configure and manage user governance in the A e Analytics tool.Data Governance Metrics Definition.Define and maintain a comprehensive metrics framework aligned with business KPIs and digital goals.Ensure data accuracy consistency and compliance with privacy regulations e.g. GDPR CCPAConduct audits and troubleshoot tracking issues across environments. Collaboration Leadership.Work closely with developers QA product owners and marketing teams to ensure analytics is embedded throughout the delivery lifecycle.Mentor junior analytics developers and support their growth in A e Experience Cloud tools.Provide documentation training and support for analytics stakeholders. Required Qualifications10 to 12 years of experience in digital analytics and tag management.Strong hands on expertise in A e Launch and A e Analytics.Experience integrating analytics with AEM Sites including templates components and CaaS models.Solid understanding of JavaScript JSON and data layer design.Proven ability to define analytics requirements design tracking strategies and deliver actionable insights.Certifications in A e Launch A e Analytics.Excellent communication and stakeholder management skills.Experience in the insurance domain or other regulated industries.Familiarity with A e Target A e Journey Optimizer AJO or A e Real Time CDP.Knowledge of data visualization tools eg A e Workspace Power BI Tableau.Understanding of privacy and compliance standards GDPR CCPA.